The Way of Fashion and Luxury in China

The Top Global Fashion Brands in China

The World's Most Valuable Fashion Brands, Source: Milward Brown Branding agency Millward Brown Optimer recently released their 2011Top 100 Most Valuable Global Brands report.  Now in its 13th year, the report ranks the world’s leading brands taking into account consumer sentiment and the brands’ economic impact and competitive dynamics when compiling the list. Amongst the top 100 brands two luxury brands: Louis Vuitton and Hermes and two fast fashion retailers: H&M... Read More

Japanese Girl’s Fashion Gets ‘Real’ in China

Tokyo Girls Collection in Beijing Fashion Show Twice a year in Japan’s Capital the fashion phenomenon of Tokyo Girls Collection (TGC) takes place in a massive arena in Shibuya district. The mission of TGC is to bring ‘Real Clothes’ and fashion (as in the garments you are likely to see in real life not like couture fashion shows) to the masses and give people outside the fashion industry a chance to experience the thrill of a fashion show. In truth, TGC is part fashion show,... Read More

Hong Kong Ranked World’s Best City for Luxury Shopping

Chanel and Dior Flagship Stores on Canton Road in Hong Kong Global real estate advisory firm CBRE recently published their 2011 edition of  How Global is the Business of Retail report, and for the second year running Hong Kong has topped the list of retail destinations for luxury brands, attracting 84% of luxury companies surveyed. In the overall rankings Hong Kong placed 6th, with 41% of international retailers having a presence there. The report now in its fourth year the report... Read More

Tory Burch Takes On China

Tory Burch Poses With Models After Her Hong Kong Fashion Show Synonymous with New York, socialite glamour and slippers Tory Burch officially launched her brand in China with a fashion show (see video) and party at The Four Seasons Hotel in Hong Kong last Friday May 13. Chinese domestic and international media are mandated to operate out of Beijing and of late most fashion brands have also hosted their events in Beijing to be sure of attracting the right media. For Tory Burch,... Read More

LVMH Create Luxury Shopping Paradise in Shanghai

"Fashion Lookin West" Billboard at L'Avenue Shanghai The Maosuit recently reported on the land grab underway by fashion and luxury brands in shopping malls throughout China.  Yet its not just individual brands competing for hot property in China. The luxury conglomerates led by LVMH are also getting into the real estate development game. In an unremarkable area in Western Shanghai’s Hongqiao district, at the intersection of Xianxia Road and Ziyun Road lies L’Avenue,... Read More

DSquared’s Wild Party in Beijing

DSquared Designers Dean and Dan Caten Pose for Media in Beijing During the flurry of new luxury store openings in Beijing in April, The DSquared opening party was definitely the most boisterous. The event kicked off with a cocktail reception at the new DSquared flagship store in Beijing’s Sanlitun North Village followed by a wild party at the nearby Orange event space. DSquared designers Dean and Dan Caten both flew in from Milan from the event which was also attended by Chinese... Read More

Maosuit Interview With Diane Von Furstenberg

  Diane Von Furstenberg After a star studded opening, Diane Von Furstenberg’s  Journey of a Dress Exhibition continues at Beijing’s Pace Gallery through May 14. As the exhibition draws to its end,  The Maosuit spoke to Diane Von Furstenberg about her exhibition and about succeeding in China. (Via email) Many international designers are inspired by China lately and we see ‘Chinese elements’ showing up in the collections. However, Chinese consumers prefer... Read More

China’s Too Fast Fashion Industry

Brigitte Bardot by Lancel Advertisement in a Beijing Subway Station Its obvious China is hot right now and the buzz about China’s fashion and luxury world pervades all forms of media throughout the world. Despite this daily barrage of news, it’s impossible for anyone outside China (or not visiting regularly) to really grasp how fast things are moving here.  Not only are brands desperate to get a foot hold in China and capitalize on China’s booming retail market, but also... Read More

About the Author

Timothy J Coghlan has been living and working in Asia for 15 years and has had a multifaceted experience in the luxury and fashion industry including fashion journalism, producing fashion shows in Tokyo and Hong Kong and product sourcing across China. He is now based in Beijing and works for a leading multinational company advising luxury and fashion companies on how to develop and execute their retail and business strategies across China. Timothy speaks fluent English, Chinese and Japanese