Eve Fashion Group Interview Part I

Eve Fashion Group Founder & Chairman Xia Hua As Founder and Chairman of Eve Fashion Group and also acting in other prominent roles for the China Fashion Association and China Entrepreneur Club etc. Ms. Xie Hua is an influential figure in the Chinese fashion industry. She is a regular speaker at domestic and international fashion events and never shy to speak her mind on what is (and should be ) taking place in China’s fashion industry. The Eve Group is one of China’s... Read More

Melbourne Fashion Takes on China

Models Show Off Australian Fashion Designs at the Beijing Jockey Club. Image: LMFF Last week as part of Australia’s largest ever trade mission to China, five fashion brands from Melbourne including Cylk, Leonard Street, Limedrop, Kuwaii and Lui Hon were showcased at a gala dinner in Beijing. Supported by the Victorian State Government and in collaboration with the L’Oreal Melbourne Fashion Festival (LMFF) the Australian designer showcase was the first of its kind to be held... Read More

China’s E-Commerce Emperor

The Alibaba Group's Portals Dominate E-Commerce in China Two weeks ago I wrote about the massive potential of e-commerce in China that Boston Consulting Group predicts will be worth more than 300 billion dollars by 2015. As numerous e-tailors fold under highly competitive market pressures and others battle it out with nasty price wars, through all of this, one company – The Alibaba Group has risen to become the undisputed leader of e-commerce in China. The Alibaba Group... Read More

China’s Copycat Culture and Creativity

Counterfeit Luxury Brand Bags at Beijing's Silk Market While strolling around Taiyuan, an up-and-coming and coal-rich second-tier city, I was amused to find an entire street of identical looking sportswear stores. Each brands’ logo bore resemblance to Nike’s Swoosh, differentiated themselves by either being upside down, back to front or having an extra kink etc. sticking out. I never expected Taiyuan to have the fashion diversity or range of brands present in Beijing or... Read More