The Way of Fashion and Luxury in China

Why do Fashion & Luxury Brands Suck at Digital in China?

Posted by on October 20, 2011 · Leave a Comment 

Burberry - The Only Fashion Brand 'Digital Genius' in China. Source: L2 Just over a month ago L2, a think tank based in New York released their second annual study into prestige brands and their digital competencies in China. The methodology for the study breaks down digital competencies of each brand’s websites, social media, digital marketing, E-commerce and mobile efforts.... Read More

Category Digital, E Commerce · Tags

About the Author

Timothy J Coghlan has been living and working in Asia for 15 years and has had a multifaceted experience in the luxury and fashion industry including fashion journalism, producing fashion shows in Tokyo and Hong Kong and product sourcing across China. He is now based in Beijing and works for a leading multinational company advising luxury and fashion companies on how to develop and execute their retail and business strategies across China. Timothy speaks fluent English, Chinese and Japanese