The Way of Fashion and Luxury in China

Can Chinese Consumer Brands Have Global Influence?

Chinese Famous Brand Logos. Source: Google How many of the above Chinese brand logos can you identify? (answers at bottom)   Yesterday I attended the Bookworm International Literary Festival book talk by Jonathan Fenby – renowned China Scholar and author of Will China Dominate the 21st Century and moderated by Sinica Podcast Founder Kaiser Kuo. The room was packed with... Read More

The Rise of Chic Brands in China

IT Store Display: Which Direction Will Niche Brands Grow in China?   This article was fist published on the Novomania Website and October Newsletter Chinese are rapidly catching onto the idea of fashion, brands and shopping as a part of their lifestyle and over recent years consumers have been drawn to the big international brands operating in either the luxury or lower-end (including... Read More

China’s Street Vendors and Fashion Markets

Makeshift Markets in Beijing's CBD Despite many high-end retailers in China reporting a slower growth rate this year compared with 2011, there is still a clamor of brands wanting to get into China and open new stores in the hundreds of new malls opening across China. These malls are doing a great job of attracting the biggest international retailers and giving people the option... Read More

Eve Fashion Group Interview Part I

Eve Fashion Group Founder & Chairman Xia Hua As Founder and Chairman of Eve Fashion Group and also acting in other prominent roles for the China Fashion Association and China Entrepreneur Club etc. Ms. Xie Hua is an influential figure in the Chinese fashion industry. She is a regular speaker at domestic and international fashion events and never shy to speak her mind on what... Read More

China’s E-Commerce Emperor

The Alibaba Group's Portals Dominate E-Commerce in China Two weeks ago I wrote about the massive potential of e-commerce in China that Boston Consulting Group predicts will be worth more than 300 billion dollars by 2015. As numerous e-tailors fold under highly competitive market pressures and others battle it out with nasty price wars, through all of this, one company –... Read More

China’s Copycat Culture and Creativity

Counterfeit Luxury Brand Bags at Beijing's Silk Market While strolling around Taiyuan, an up-and-coming and coal-rich second-tier city, I was amused to find an entire street of identical looking sportswear stores. Each brands’ logo bore resemblance to Nike’s Swoosh, differentiated themselves by either being upside down, back to front or having an extra kink etc. sticking... Read More


Screen Shot from Chinese Luxury E-Commerce Site With half a billion Chinese now online, the growth of e-commerce in China appears to be a forgone conclusion and an encouraging business scenario for retailers. However, beneath the surface lie multiple issues that encumber companies and brands (both domestic and foreign) on their paths to conducting successful online retailing... Read More


Front Row Hipsters at Chinese Designer Simon Gao's Fashion Show China’s luxury market is expected to grow at 18% annually to become the biggest in the world by 2015 reports McKinsey. Similarly, Strangeloop predicts that in three years there will be 520 million online shoppers in China. Hardly a week goes by without a brand announcing that its planning to open X number of stores... Read More


Iconic Architecture: Beijing's CCTV Building and Shanghai's Fluorescent Freeways There is a bitter rivalry between China’s two primary cities Beijing and Shanghai. Ask any Chinese about the difference and you’ll likely get the answer that Beijing is the cultural center of China, while Shanghai is the business hub. Beijing is more laid back and Shanghai is fast paced.... Read More

Omni-Channel Retail 101

Online Commerce Site. Image: Branding. Inc. Today I gave a presentation on Omni-channel Retail to the China Chain Store and Franchise Association. The fact that there isn’t even a term in Chinese for Omni-Channel retail shows how new the concept is to China. Truth be told, the concept is relatively new worldwide. So what exactly is omni-channel retail anyway? Essentially, omni-channel... Read More

About the Author

Timothy J Coghlan has been living and working in Asia for 15 years and has had a multifaceted experience in the luxury and fashion industry including fashion journalism, producing fashion shows in Tokyo and Hong Kong and product sourcing across China. He is now based in Beijing and works for a leading multinational company advising luxury and fashion companies on how to develop and execute their retail and business strategies across China. Timothy speaks fluent English, Chinese and Japanese