China International Fashion Week A/W 2011 Starts in Beijing
China International Fashion Week kicked off today with a press conference held in the Beijing Hotel. The 15th China Fashion Week (CFW) will be held from March 24 – 31 across different venues around the city, with most shows and events concentrated around the Beijing Hotel and D-Park, part of Beijing’s 798 art district.
According to the CFW press release:
“40 brands along with 20 well-known designers and around 300 emerging fashion designers will present their collections at this A/W 2011 fashion week. Furthermore, a variety of 20 model agencies, hundreds of models along with renowned hair, make up and styling professionals and over 200 international media and 500 reporters will participate in CFW”.
This year for the first time CFW has partnered with international companies Mercedes Benz, IMG and DHL. Through this new partnership CFW hopes to enhance its international exposure and gain support for Chinese designers and emerging talent into the future. The press conference titled “Delivering Fashions Future” was attended by Mr. Wang Qing, The President of China Fashion Week Association, Mr. Peter Levy, Managing Director, IMG Fashion Worldwide and Senior Vice President IMG, as well as other IMG and DHL executives and Chinese media.
In his statement Mr. Peter Levy, Vice President of IMG Fashion Worldwide spoke of IMGs ability to provide a gateway from creation to consumption and support the emergence of young talent. He also added that although IMG doesn’t make or design clothes they support the industry in multiple ways. IMG’s goal in China is to offer current and future design talent opportunities and support so that their creativity can make commercial sense. Mr. Levy highlighted the similarities between New York and Beijing fashion weeks in that they are both the premier fashion weeks for domestic brands in each respective country.
It’s not quite clear exactly what direct involvement IMG – the worlds most experienced fashion agency will have in this CFW. However, being an observer of all things Chinese, The Maosuit predicts that this and the next few China Fashion Weeks will be treated as pilot sponsorship programs and over time IMG’s involvement may increase to include partial organization, some naming rights and use of their model agency.
DHL for their part is the special supporter and will launch a series of events to promote and support emerging designers through various contest and awards.
For more information (mostly in Mandarin) visit the China International Fashion Week website here.