China at New York Fashion Week

Chinese Model He Sui in the Ralph Lauren fashion Show at New York Fashion Week (REPOST, originally posted on September 27) Its been a rather hectic September for the Maosuit, with two visits to the United States and lots of running around China in between. From September 8 through 16 I was in New York for Fashion Week and the associated industry events, meetings and shindigs that make up the biggest week in American fashion every year. On the... Read More

US Fashion Trade Shows and China

Entrance to the WWD Magic Trade Show in Las Vegas Last week Maosuit was fortunate enough to attend the Magic/Project (fashion) trade shows in Las Vegas. What is collectively known as Magic is actually no less than eight fashion trade shows spread across different product categories including shoes, street wear, high-end denim and other designer labels etc., making it the largest fashion trade fair in the USA. Magic is held across multiple venues and... Read More

Tory Burch Takes On China

Tory Burch Poses With Models After Her Hong Kong Fashion Show Synonymous with New York, socialite glamour and slippers Tory Burch officially launched her brand in China with a fashion show (see video) and party at The Four Seasons Hotel in Hong Kong last Friday May 13. Chinese domestic and international media are mandated to operate out of Beijing and of late most fashion brands have also hosted their events in Beijing to be sure of attracting the... Read More

ENK International Interview

ENK USA Pavilion at CHIC 2011 As detailed in our last post, the American contingent of brands that chose to attend this week’s China International Clothing and Accessories Fair (CHIC) did so through ENK International, one of America’s largest fashion trade shows.  Branded as ENK USA, the pavilion housed 11 brands such as: Hudson, J Brand, Paige Denim, Robert Rodriguez, Robin’s Jean and Tart Collections. According to Elyse Kroll, the founder... Read More

Re-positioning Ralph Lauren in China

Ralph Lauren China Chengdu Store Branding is a relatively new concept in China and the rapidly evolving market place gives many brands the opportunity and desire to reset their brand image and position. With almost no exception, all fashion and luxury brands in China try to upgrade their brand position, even if this is out of line with their home or other markets. Of all the luxury brands in China, Polo Ralph Lauren (RL) has one of the biggest challenges... Read More

Top Luxury Store Facades in Beijing

Tiffany & Co. Beijing Flagship Store As luxury brands desperately try to get a foothold in China the store façade becomes and extremely important part of their brand strategy. Not only does the store façade act as an ongoing advertising and branding exercise for the brand, but if done well the store can become a landmark and architectural marvel. For luxury brands in China façade size and design is an equal top priority (with location and store... Read More