Eve Fashion Group Interview Part II
Eve Group's Notting Hill Public Fashion Show at Beijing's Shin Kong Place Mall Continuing on from Part I of my interview with Eve Fashion Group’s CEO Xie Hua, in Part II, she discusses the relevance of China Fashion Week and the importance of holding fashion shows for company unity. How does China Fashion Week influence the Chinese fashion industry? With 16 years history, China Fashion Week (CFW) has supported the industry, nurtured Chinese... Read More
Christmas in China
Chanel Christmas Decorations Inside Beijing's Shin Kong Place With Christmas over and while most of the Western world begrudgingly filters back into work this week, in China its been business as usual and apart from two days holiday for New Year there is no official recognition of Christmas Day as a religious festival. Of course retailers didn’t miss the extra opportunity Christmas shopping presents and so malls and brands across China adopted... Read More
Retailing Fake Fashion and Luxury in China
Counterfeit LV Product Catalog With Counterfeit LV Bags Recently I was asked: “what is the busiest mall in Beijing?”. While there is solid data that reveals which malls have the highest sales, calculating foot traffic into malls is very difficult. Therefore the answer was left to my own intuition and experience. One of the malls I came up with as possibly the busiest in Beijing was the Silk Market. Although more of a market than a... Read More
Top Luxury Store Facades in Beijing
Tiffany & Co. Beijing Flagship Store As luxury brands desperately try to get a foothold in China the store façade becomes and extremely important part of their brand strategy. Not only does the store façade act as an ongoing advertising and branding exercise for the brand, but if done well the store can become a landmark and architectural marvel. For luxury brands in China façade size and design is an equal top priority (with location and store... Read More
The Maosuit Social