The Way of Fashion and Luxury in China

Re-positioning Ralph Lauren in China

Ralph Lauren China Chengdu Store Branding is a relatively new concept in China and the rapidly evolving market place gives many brands the opportunity and desire to reset their brand image and position. With almost no exception, all fashion and luxury brands in China try to upgrade their brand position, even if this is out of line with their home or other markets. Of all the luxury brands in China, Polo Ralph Lauren (RL) has one of the biggest challenges... Read More

Top Luxury Store Facades in Beijing

Tiffany & Co. Beijing Flagship Store As luxury brands desperately try to get a foothold in China the store façade becomes and extremely important part of their brand strategy. Not only does the store façade act as an ongoing advertising and branding exercise for the brand, but if done well the store can become a landmark and architectural marvel. For luxury brands in China façade size and design is an equal top priority (with location and store... Read More

About the Author

Timothy J Coghlan has been living and working in Asia for 15 years and has had a multifaceted experience in the luxury and fashion industry including fashion journalism, producing fashion shows in Tokyo and Hong Kong and product sourcing across China. He is now based in Beijing and works for a leading multinational company advising luxury and fashion companies on how to develop and execute their retail and business strategies across China. Timothy speaks fluent English, Chinese and Japanese