The Way of Fashion and Luxury in China

The Rise of Chic Brands in China

IT Store Display: Which Direction Will Niche Brands Grow in China?   This article was fist published on the Novomania Website and October Newsletter Chinese are rapidly catching onto the idea of fashion, brands and shopping as a part of their lifestyle and over recent years consumers have been drawn to the big international brands operating in either the luxury or lower-end (including fast fashion and sportswear) segment of the market. As the mid-end... Read More

Luxury Brands Continue Their Land Grab in China

Alexander McQueen Beijing Flaship Store Coming Soon The only real impediment to luxury brands from expanding rapidly in China is the lack of prime retail space. Many luxury brands are now seeking to set up their flagship stores in Shanghai and Beijing, although their location and size requirements have thus far prevented many from doing so. In March, Versace opened their new Beijing flagship store and other smaller brands such as Mulberry, Celine... Read More

About the Author

Timothy J Coghlan has been living and working in Asia for 15 years and has had a multifaceted experience in the luxury and fashion industry including fashion journalism, producing fashion shows in Tokyo and Hong Kong and product sourcing across China. He is now based in Beijing and works for a leading multinational company advising luxury and fashion companies on how to develop and execute their retail and business strategies across China. Timothy speaks fluent English, Chinese and Japanese