The Rise of Chic Brands in China

IT Store Display: Which Direction Will Niche Brands Grow in China?   This article was fist published on the Novomania Website and October Newsletter Chinese are rapidly catching onto the idea of fashion, brands and shopping as a part of their lifestyle and over recent years consumers have been drawn to the big international brands operating in either the luxury or lower-end (including fast fashion and sportswear) segment of the market. As the mid-end... Read More

Luxury Brands Continue Their Land Grab in China

Alexander McQueen Beijing Flaship Store Coming Soon The only real impediment to luxury brands from expanding rapidly in China is the lack of prime retail space. Many luxury brands are now seeking to set up their flagship stores in Shanghai and Beijing, although their location and size requirements have thus far prevented many from doing so. In March, Versace opened their new Beijing flagship store and other smaller brands such as Mulberry, Celine... Read More